What NO AI means for Indigo Maiden.
There’s a lot of ongoing discussion about AI usage in small business. Not everyone is honest, and even fewer business owners are transparent.
We want to make our position super clear:
We will never use generative AI to create our products.
Not the design, not the packaging, nothing. We believe strongly in HUMAN art and creation.
We will NEVER knowingly license a design created with AI.
Trust is everything in the age of AI. We’re not saying one thing and doing another. This means that we have discontinued products (even some bestsellers) because we couldn’t verify that they were human-created.
If you EVER have concerns that one of our products was made with AI, we always want you to tell us. AI-generated images are getting harder and harder to identify, and we’re always learning. If it is AI, we appreciate the support and we’ll take the product down ASAP.
What about non-generative AI?
We have tested predictive and agentic AI tools for tasks on the back end of our business, as they’ve become available. Overall, we’ve found that the margin of error is too wide, and we tend to lose our personal connection to our business. At this time, we are actively moving away from using or implementing any AI-based tools of any kind.
Do you use tools or software that have AI features?
Yes, obviously. AI is literally unavoidable anymore when using technology (trust me, we’re trying). But we ARE avoiding the AI features as much as possible.
Tl;dr: we can’t truly say “100% no AI”, but we’re doing our best.